YOUR TRUE NORTH

So what’s a brand promise?

A brand promise is both a distilled decision tool and a literal ‘promise’ to constituents, against which the brand experience can be mapped for gaps or opportunities to strengthen. The brand promise manages for expectation of the experience. To be its best, a brand must be relevant, authentic and purposeful. All the advertising in the world cannot make up for a brand experience that doesn’t line up with expectations- so it’s very important to get this right for the sake of everyone whose life you touch.

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.
~ Bruce Springsteen