YOUR TRUE NORTH

How is a brand promise used?

Because a brand is only as good as the promises it keeps, we work across all constituents, leadership, teams by function, community members, shareholders, and suppliers to map out everywhere the brand touches people’s lives. We then work to fill gaps or strengthen where appropriate.

Every touch-point is a moment of truth and creates an opportunity to enhance an emotional connection- a good experience creates positive buzz; a bad experience becomes a lost opportunity sabotaging your brand.

No one knows all the touch-points- but our discovery process consults and mashes up diverse groups from across your constituent community- and puts you in the shoes of every type of person/organization exposed to the Brand, - creating a map reflecting the brand experience from the POV of all those fundamentally important people.

Management is doing things right; leadership is doing the right things.
~ Peter Drucker